Business can't function without accurate information.  There are typically two significant portions to that equation:

1) Attracting NEW Customers to your solutions/offerings,

2) Maintaining EXISTING Customers of your solutions/offerings.

The first item is typically accomplished by a combination of market and competitive analysis.  For purchase based business models, the second can be much harder, can introduce more risk over the long term, and can be more costly in the long run. Additionally, the risks of losing customers that you have already invested in capturing is very painful.

Capture, Organize, Digest

Nitro-LM was designed to help you capture, organize, present and digest information that is crucial to the operation and growth of your business. It does this through a number of mechanisms that you can selectively apply in your applications, many of which occur and are monitored by default. For example:

Events Logging

Demo/Renewal Requests, General License Activity, User/Machine/Company Usages and Relationships, etc.

Variable Logging

Use Nitro-LM's Variable Logging to record settings, usages, and other internal events that help you understand Customer/End-User usage of your application's tools/features and frequency.

File Logging

You can remotely upload and store data files from your application for later review and analysis. This feature is often used in enterprise scenarios where legal accountability of the customer/user is desired/required for liability purposes.

Nitro-LM's reporting is very powerful and configurable. Nitro-LM was designed to encourage great business questions within your company that can be actually answered with REAL data from your existing customer base.