Branding the Licensing Experience

We’ve often said that licensing is one of the first experiences your customers will have of your software.  You want to make sure that the licensing experience is seamless, painless, and leaves a good impression.  You also want to ensure that you control the branding of your software from start to finish and that includes licensing.

What will the user’s experience be if they register for your software and have to confirm their account by clicking a link in an e-mail that came from some third-party company?  They don’t know that company, they didn’t sign up to do business with that company, they just want to use YOUR software.

In Nitro-LM, we have a feature called E-mail templates.  This allows you to customize the e-mails received by your users from the licensing system so that they can be branded with your logos and communicate as you see fit.  With the upcoming release of the Admin tool, we’ve added some additional functionality and made these templates very easy to customize.

The new menu option is called Email Templates and launches a new screen to allow you to customize and edit templates for your company.

You can edit the HTML email templates and drag/drop variables so they can be inserted into the outgoing message by the server.  The other major new feature we’ve added allows you to specify your own custom SMTP server so that any e-mails sent out by Nitro-LM are truly coming from your company to your end users.

The Preview tab allows you to see what the e-mails you send out will look like.  This new email template functionality allows you to take the branding experience for licensing to the next level.