The Power of Information…

As we all know, there are may ways to conduct business in the Software Industry.  We have been very fortunate to meet, discuss and share ideas regarding approaches to not just development and marketing – but also the business side of how to grow and maintain a revenue stream.  It is amazing how often discussions regarding licensing end up talking about how to reduce cost and improve profitability.  Licensing after all is fundamentally a key component to the success of a commercial software business.  Without it, opportunities are easily missed. 

Recently we received an interesting set of questions from a few key customers regarding why they should change from their existing licensing system/approaches to a solution like Nitro-LM.  GREAT QUESTION!

The answer to us is simple – everything depends on quality ‘information’ coming to you at the ‘right’ time.  In principle, any customer would agree, but there are multiple factors involved with being able to take what should be obvious and translate it into a useful business mechanism.

It is not just about ‘control’ – it is about ‘understanding’

The core problem is that most of the software licensing solutions on the market are fundamentally flawed.  Most commercial licensing solutions do just one thing – focus on the ‘licensing’ of a product (like a light switch).  As long as the Software Managers and Developers view licensing also as a ‘light switch’ of plug-able functionality in their application, opportunities will continue to be missed specific to what licensing can -actually- do for them.  Licensing is not just the mechanism for ‘control’, it is the mechanism for ‘understanding’ – in the end you need a solution that delivers both.

To help visualize the problem, we created a small ‘visual’ whitepaper.  This clearly documents some complex information relationships that hold back a Software Development Company, and also presents how Nitro-LM can dramatically impact that process.

>>> DOWNLOAD THE WHITEPAPER HERE!  <<<

Enjoy!